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The Minister of Gender, Children, Disability and Social Welfare Cecilia Chazama presided over the launch of Super Dad Campaign held at BICC in Lilongwe.

 “Super Dad” is part of Malawi government’s Mmera Mpoyamba initiative and this global campaign objects to increase understanding of how children’s environments and experiences in early childhood can shape their future.

Speaking during the launch Chazama advised everyone to join the government in the “Super Dad” campaign to give parents and caregivers the time, resources and information they need to give the children the best start in life.

“My ministry believes that implementation of these activities will equip parents with skills that facilitate the acceleration of developmental milestones from birth through 3 years of age. The launch therefore fits in very well with my ministry’s focus and I hope it will be an effective platform for community engagement as regards to popularising male engagement in child care.” Said Chazama.

 As fathers take up their roles, all children must be in Community Based Centres (CBCCs) where we need to capacitate and motivate caregivers to come up with best results” concluded Chazama.

UNICEF Country Representative Johannes Wedening concurred with the Minister emphasizing that the earliest years of life present a critical opportunity to shape children’s brain development.

“It is parents and communities that hold the largest stake in this process. The advantage is that Malawi has in place community structures such as chiefs who can enforce this process. As UNICEF, we will continue providing support to positive parenting initiatives that promote the healthy growth of children healthy growth of children” Said Wedening.

The initiative has transpired based on research findings suggesting that when children positively interact with their fathers, they have better psychological health, self-esteemed and life satisfaction.

Thus, Malawi government in partnership with UNICEF has launched this one year’s “Super Dad” campaign to recognize the role of fathers in their children’s early development.